LTV:CAC · Unit Economics
LTV:CAC Ratio Calculator
The most important startup health metric. Calculate your LTV:CAC ratio, understand where you stand, and get actionable recommendations.
LTV:CAC Inputs
Enter LTV and CAC to calculate ratio
Benchmark: Investors look for 3:1 minimum. World-class SaaS companies target 5:1+. Below 1:1 means you spend more acquiring a customer than they will ever be worth.
Related expert guide
LTV:CAC Ratio Explained: The Single Most Important Indicator of Business Viability
The LTV:CAC ratio tells you whether your business model is sustainable. A ratio below 1 means you're destroying value. Above 3 means you have a strong, scalable business.
Read the complete guide