LTV · Customer Value
LTV Calculator
Calculate the total revenue a customer generates over their lifetime. Includes margin adjustment and LTV:CAC ratio calculation.
Customer Value Inputs
Enter customer data to calculate LTV
Disclaimer: LTV estimates depend on retention and margin assumptions that may differ from actuals. Use cohort analysis on real data for more accurate LTV calculations.
Related expert guide
Customer Lifetime Value (LTV): Why It's the Most Important SaaS Metric
LTV tells you how much revenue a customer generates over their relationship with your business. Getting this right changes how you think about acquisition, retention, and pricing.
Read the complete guide